Ads control tower
Compare advertising channels over the same dates, then review sales, returns and estimated contribution alongside them. Campaigns, creative performance and source coverage stay in one workspace.
Which ads should we review?
Context
Attribution definitions, reporting dates and known gaps in each feed.
Information it readsAdvertising platforms, linked analytics, commerce, product costs and financial snapshots
AI agent
Compare the same period across channels, show missing data and prepare the review before anyone changes a budget.
Marketing AI agentThis example shows an agent's role, not an unattended workflow.
Result
Channel comparisons, campaign and creative views, and a separate company-level economics view.
Follow the example
What needs a person
Platform-attributed sales are not company profit. Economic estimates keep their gaps visible; people decide budget changes.
Checks & limits
Reviewed
Functionality and use checked
The overview, source reconciliation and date filters were tested after a memory repair. Recent use is documented in the team's paid-media review.
Scope
Read-only analysis. Company economics remain estimates with explicit coverage gaps; no certified campaign profit, causal lift or autonomous budget changes.
Evidence remains private.
Method & documentation
The internal tool brings paid-media feeds into a shared view, with campaign and creative detail where the source provides it. A separate economic view combines commerce, returns and costs. The team uses it for paid-spend comparisons in its operating review.
The documentation shares the method, not the private application's source code.
Read the method ↗