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The playbook

The open playbook for AI-native consumer SMEs.

The 66-chapter playbook behind an 8-figure company growing +100%. Free to use, attribution requested. Read online and adapt the templates in your own private fork.

Start with chapter 00 → Open the dashboard →
66
Chapters
~6h
Read Time
32
Production Lessons
31
Open skills

Table of Contents

START HERE Why an AI operating system, what it looks like, and how far you can take it
01 Introduction 7 min 02 The Problem 5 min 03 Architecture 7 min 00a 30-Second Company Brain 5 min 15 The 5 Pillars 8 min 00d Capability Maturity Ladder 6 min 00b Live Dashboard Tour 5 min
THE BRAIN Capture the company as it happens, formalize it into memory, make it retrievable
00 The Company Brain 7 min 10m The capture layer — Slack, Meet, Email, Drive 14 min 10u The Capture Spine 8 min 11f Ingest Layer 12 min 10b Memory Architecture 17 min 10l Brain v2 — from wiki to operational memory 15 min 10t The Intelligence Layer 7 min 10a Truth and Evidence 4 min 10v Domain Intelligence Indexes 9 min 10g Knowledge Mining Loop 5 min 10y Structured Data Sidecar 7 min
THE TOOLS One protocol between the brain and every real system — hands, not just answers
10c MCP Server 9 min 10 Technology Stack 6 min 10k Consumer SME Stack Map 4 min 18 LLM Provider Abstraction 3 min 10z Provider Failure Semantics 9 min 21 Webhooks + Slack Digest 7 min
THE AGENTS Domain agents that execute on top of shared memory, and the factory that ships them
04 Customer Service 5 min 05 Inventory & Supply 3 min 06 Finance & Reporting 5 min 07 Marketing & Lifecycle 5 min 08 Wholesale & B2B 4 min 09 Retail & Physical 4 min 09b Merchandising 6 min 09c HR & People Ops 5 min 17 Agent Factory Pattern 8 min 19 Factory Runtime 7 min 20 MVP Runtime 7 min
GOVERNANCE Bounded execution: scope, security, audit — safe to depend on
16 Agentic Governance 6 min 10s Hardening the Brain 7 min 10x Brain Spaces 8 min 10a Architecture Contract 4 min 10a Skill Governance 3 min 10q Public-by-default — agents in the open 12 min 11h Governed Internal Publishing 7 min 11i Organ Health Control Plane 9 min 11d EU AI Act Compliance 9 min
OPERATE & COMPOUND The loops that turn captured context into work — and make the system improve weekly
10w The Context-to-Work Loop 10 min 10a Closure-First Execution 3 min 10r Operational compounding loop 6 min 10p Tasks, outputs, decisions, health 13 min 10o Master Prompt as source of truth 13 min 10h Council vs Punta de Flecha 5 min 10j Master Calendar 4 min 10e Profit Throttle 7 min 10i Invoice Pipeline 4 min 14 AI-Native Team Onboarding 16 min 22 Onboarding Experience 7 min
BUILD IT The executable path: setup, bootstrap, templates, downloadable artifacts
11 Implementation Paths 9 min 10n Setup 1-click 14 min 11e Brand Bootstrap 12 min 11c OpenClaw Setup Guide 8 min 00c Downloadable Artifacts 5 min 10f Pattern Library 6 min
PROOF Honest ROI, production lessons, and the failure ledger
12 ROI Analysis 11 min 11b Production Lessons 19 min 11g Failure Ledger 6 min 10d Advanced Capabilities 15 min 00 Source Playbook Index 7 min